Avac arts: Shona sculpture curated for investment value
By Robert Mukondiwa
Over the past few years, collectors of Shona Sculpture have
seen the marked commercialisation of the art, which has left a number of ardent
collectors and connoisseurs of the sweet art of taming stone confused.
‘If I am buying the stone for both its beauty and as a
worthwhile investment, how do I know the best to put my money into?’ many have
asked.
And they have reason to ask.
With the proliferation of ‘stone selling points’ at every
turn marketing Shona sculpture, one is left confused on what the real deal is.
Picture this; Shona sculpture is everywhere from eBay to the
Musée Rodin and beyond!
“That is where we come in,” says Terrence Musiyiwa, the
director of Avac Arts, a predominantly stone sculpture selling establishment
shipping to every corner of the globe from the capital of Zimbabwe-Harare.
“We have expert sculptors and curators, whose sole mandate
is to scale the length and breadth of the country in search of perfect, unique,
authentic bankable works of art, that shall both enhance the aesthetic tastes
of the art buyer as well as act as a worthwhile investment they can be
satisfied with,” he says.
Avac Arts Director Terrence Musiyiwa |
One of the key and earliest lovers of Shona stone sculpture
is British icon Sir David Attenborough who had undying words for the art; “The
real significance of this tribal art is that it shows us, locked within our own
culture, that there are other ways of being human; there are alternative
visions that have their own validity.”
And Avac Arts promises to unearth the hidden gems of genuine
dreamers amongst the stone masons, who have the passion to produce authentic
well dreamt out pieces and not follow the current commercialised fad of merely
mass producing or reproducing ‘popular’ yet non authentic pieces for monetary
gain.
“It IS a
business. But we are arts lovers first
and foremost before we are businesspeople. And we know only good art makes good
investment value for our clients. To earn the best we provide the best,” he
says.
His team, which is about to embark on another stone
searching expedition ‘off the beaten path’ soon knows that they ought to
satisfy the customer’s inherent needs and be ahead of the pack by providing the
best.
At the end of the day we are not the only people providing
this service. But with the most unique, diverse, intriguing and intimate pieces
and services, we have no doubt that our clients keep returning to us and
recommending us to new buyers because we are head and shoulders above the rest.
We are the best,” concludes Musiyiwa.
And their unfolding track record just buttresses his point
no doubt.
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